Graduate Study in Branding Design(02)
(Prof. Jeongmin Woo)
우리는 평균의 실종과 함께 보다 개인의 필요와 취향에 집중하며 맞춤형 제품과 서비스가 제공되는 초(hyper-) 사회로 진입했다. 따라서 초연결(hyper connected), 초개인화(hyper-personalization), 초맞춤화(hyper-customization)등의 더욱 세밀해지고 기존 정의를 넘어서는 개념으로 새로운 브랜드 경험을 제시한다.
In our current hyper-society, characterized by the disappearance of the average, the focus has shifted towards customized products and services that cater to individual needs and tastes. This gives rise to a new brand experience, encompassing concepts such as hyper-connectivity, hyper-personalization, and hyper-customization, which go beyond traditional definitions.
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